»„are you one of those people who wants to give up control, who thinks less is better?“ asked this usability expert. „don’t you want to be in control?“
why do we deliberately build things that confuse the people who use them?
answer: because the people want the features. because simplicity is a myth whose time has past, if it ever existed.
make it simple and people won’t buy. given a choice, they will take the item that does more. features win over simplicity, even when people realize that it is accompanied by more complexity.
when it comes time to purchase, people tend to go for the more powerful products, and they judge the power by the apparent complexity of the controls. if that is what people use as a purchasing choice, we must provide it for them. while making the actual complexity low, the real simplicity high. that’s an exciting design challenge: make it look powerful while also making it easy to use. and attractive. and affordable. and functional. and environmentally appropriate. accessible to all.«